DESCRIPTION
The Great ExhIBItion 2021—a new identity that evolved from the fusion of the former Global Photography and Visual Communications Awards—gives IBI Group employees the opportunity to showcase and explore their creativity, which is open to voting for all employees. As lead designer, responsibilities included leading and creating the branding and creative direction for the 2021 awards, as well as guiding team production of digital assets for the virtual space, which includes exhibited works, branded spaces, a live panel discussion, and past winning submissions. This branding direction informed by the form factor of the physical awards themselves (cubes with a distinct hatch pattern), which serves to strongly reinforces IBI Group’s distinct corporate branding, in line with the global branding initiative preceding the Arcadis merger.
