DESCRIPTION
Brand research was conducted to develop and propose a uniquely-branded VR event for stakeholder buy-in (including the design of the microsite), with responsibilities including leading and coordinating the design of the event branding and production of visual assets across the creative team. Cross-functional collaboration with the 3D visualization team and MarComms teams was a critical element in ensure branding, communication, and user experience works synergistically to achieve an integrated and cohesive experience for the investor community, receiving rave reviews from C-Suite and investors.
Supporting the push towards an innovative and unique annual corporate investor relations event at the height of the Covid-19 pandemic, strategic goals included the delivery of a “microsite,” featuring IBI’s corporate profile and ESG framework, and bundled investor documents aligned with regulatory filing requirements. Curated content within the virtual Sandbox environment event culminate in a live virtual keynote from IBI Group CEO Scott Stewart. Investors are given an opportunity to explore a vast cross-section of IBI expertise, including new product and service streams. Additionally, investor-related communications and related website and social media content were designed to raise both intrigue and awareness of this event.
A cohesive visual language was developed to tie all deliverables together. Branding and design contribute by conceptualizing and applying a differentiated visual language to all deliverables—one that reinforces the IBI brand and the theme of "materials and technology". This one-of-a-kind, stand-out virtual showcase for Investor Awareness Day, raised IBI’s brand profile as a leader in traditional areas of expertise and the new market of digital twinning and virtual environments, delivering quality content within the framework of an enticing, impactful digital experience to the audience. Ensuring an optimal, positive user experience across all touchpoints in the user journey, the user is put first, ensuring visual communication is intentional and clear, navigation is effective, and content is optimized.
